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Tuesday, October 19, 2010

Of Dubious TRPs and Celeb Justice!!

Public undessing of deeply private lives has become a rule today. Switch channels and there are these self proclaimed messaiahs doling out "justice" in a jiffy! People bing ripped apart, their lives blared in multicolored layers, their emotions bought and sold and we are expected to gulp all this down as these are supposed to be in response to huge public demand - and how do we say that, why, we have this one stop solution called TRP!
I have been trying to understand this whole phenomena of TRP for a while now but to be honest, its a difficult nut to crack. Some households in some corner, supposedly representing different levels of viewership are being monitored and their choice imposed on the large majority. I have very basic questions. Understandably, the rating agncies will not reveal the details on where their monitoring system resides but are they being evaluated, how often do they shift and expand, coz public taste is not a static thing. Secondly, are they open to third party audit? How do we believe their summary is correct, accurate and unbiased? How come pople like me, and I am sure there is a large chunk of audience who is avese to vouyersism, don't count. Are we represented? Another major issue is given India's demogaphic and diversity is the sample size exhaustive enough?

Now the biggest qustion, who is supposed to monitor the monitors? Are these agencies answerable, is their data open to scrutiny. This whole business of mass appeal has been on for long enough, has there been any review? By default raunchy, sultry, downright deploable content is being passed on as popular choice, isn't the approach itself pervesive in nature?

I do not undestand who gave the authority to C grade celebs to dispnse "justice" like a coffee vending machine? Who decides which family is thrashed and debased in the name of reality show? You have loyalty tests being peformed on live TV, you have superstitious and dubious techniques being justified in the name of reliving your past, blind dates being arranged... what next? Escort Service? Pole Dancing lessons? Kam sutra live and exclusive?

I have truly found justification for the term idiot box. But then why should those sitting in front of it need to behave like idiots and take all insults lying down? Does our voice count? And, if not, why? It is high time the myth of TRP is broken and som sensible measuring metrics brought in. Any votes for it????

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